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National Repository of Grey Literature

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Marketing strategy of L´Oréal Výletová, Kristýna ; Postler, Milan (advisor) ; Frýbort, Tomáš (referee) The bachelor's thesis focuses on the marketing strategy of the company L'Oréal. On the basis of the theoretical part is analyzed the marketing strategy of the company. The important part is also the one about recommendations how to improve the contemporary marketing strategy. Detailed record

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